Sonepar works tirelessly to strengthen its multi-channel distribution offer, developing physical and digital touch points. As always, that involves providing the best products, solutions, services and advice to customers. The Group therefore uses showrooms to showcase the most advanced technical and technological innovations in the market today.

Innovating and advising

In November 2017, Sonepar Austria opened its first showroom for end-customers in Vienna. In the roughly 400 square-meter space called Treffpunkt Innovation, thirty of the company’s top suppliers present their electrotechnical products and solutions, all of them connected and fully functional. Customers can discover and test out high-value lighting, energy-efficient products and smart home equipment. In addition, experienced, specially trained Sonepar associates can provide them with relevant advice and solutions appropriate to their needs.

166 million € 2017 sales in Austria
9 branches in Austria
Roswitha PATZL Head of Marketing, Sonepar Österreich, Austria

At Treffpunkt Innovation, customers can discover and test out high-value equipment. We provide them with relevant advice and solutions appropriate to their needs. This year, we will be setting up a website that includes a brochure, short films and even a virtual walk through the showroom.