Sonepar is accelerating its own digital transformation, beefing up its mobile app range for customers and developing digital tools to facilitate data and inventory management. But while continually educating its own staff, the Group also gives customers and business partners practical assistance with their shift to digital. That includes lots of information and adequate training.

One week to shift to digital
One week to shift to digital
One week to shift to digital

The Sonepar USA digital team holds week-long events to help attendees (both associates from OpCos and customers) transition to digital tools and sales channels. At these “Digital Sprints,” participants can discover, observe, raise questions, and understand the opportunities created by digital. This can include ordering via mobile apps and webshops, or simply using these resources for informational purposes such as looking up price, availability and order delivery information. The aim is to show how digital can make customers’ lives easier and give Sonepar the competitive edge. A successful “sprint” therefore requires steps to familiarize participants with digital technology, including: training sessions, dialog between staff and customers, customer luncheons, and a subsequent evaluation of the results achieved. So a sprint is actually less a race than a long-term undertaking.

6X more registrations
4X more apps downloads
Bill Mortimer Senior Manager, Digital Marketing, Sonepar USA

As in any race, preparation is essential. At the Digital Sprint, associates gain a new understanding of digital distribution channels and their positive impact on the business. And customers discover new features that can save them time. You get to see how the unbelievable power of digital transforms the way we work with and assist our customers.